Category: Campaign

More than a dash

The UK’s largest commercial developer Landsec had a building in the heart of the City with a rigid reputation that needed unravelling. Once a single-minded space, the building’s future now lay in open options. Dashwood House needed a reintroduction. A story of scalable proportions that gave businesses flexible options to configure their workspace.

Finding your fit

On the border of creativity and corporate affairs, Dashwood House’s location in Liverpool Street gave it an opportunity to get both sides working together. Landsec designed a flexible fit; Blank Canvas, Customised & MYO. Scalable for start-ups to flourish and sizeable for global organisations to establish HQs.

An identity layered with options

We developed a visual narrative that opened up the space. Illustrating the difference between floor size, height, communal amenities, and the brands that would fill it. A simple language that gave Dashwood the distinction it needed to reintroduce itself into the market as a tailored workspace with a flexible fit.

A new band of brand

Immortalized in The Beatles’ 1969 Abbey Road album cover, it’s one of the most famous streets in the world. But while the address has a certain gravitas among music aficionados, there was more to the Camden Collection’s new residential development than a famous zebra crossing. It’s the first time in decades that new private housing will be joining this location. We needed to build a brand story that gave its market something to join. An iconic identity guided by an infamous heritage.

A distinctive mark for a refined life

With such an esteemed position in the pop-culture hall of fame we couldn’t not be influenced by that iconic album cover. Playful, dynamic, eye-catching, and chic
– cue a design approach that’s as unmissable as the infamous zebra crossing.

Mono stripes applied with bold simplicity. We gave the brand a sharp visual language that was easy to understand. Graphic shapes and clean typography distinctively paired with objects that told a story of style and identity.

Inviting a bold experience

Across the virtual and the physical, our identifiable mono stripes signposted the customer journey. Brought to life through graphic prints, environmental wayfinding, and digital interactives, we built a user experience that blended the transactional with the experiential. A marketing suite inspired by a recording studio, hoarding signage that leads to an event space. Evocative story telling that makes you feel like you want to play this lifestyle time and time again.

Sophisticated expectations

Positioned at the entrance of Boka Bay, Portonovi is the jewel in the crown of the Adriatic. A new destination designed to connect the world’s luxury elite with one of Eastern Europe’s most desirable locations – Montenegro’s stunning coastline. A world-class destination of restaurants, retail, wellness and leisure.

An adventurous luxury

With adventure the promise, and luxurious comfort the experience, Portonovi is a place that blends the natural with the designed. The invitation to visit needed a deeply emotional connection that would forge an inseparable bond with the explorers that landed on its shores.

We built a visual experience as elegant as Portonovi’s reality. Imagery that makes the heart pound. An identity designed with desire. A brand narrative for a place built on emotional moments. An elegant vocabulary with a pictoral sophistication.

The one & only place to live

In the heart of the place sits an exceptional attraction, Europe’s first One&Only resort. A rarity on the coastline that needed its own position. Led by the brand we crafted an identity that helped it shine. Visual story-telling that sensationally captures the charm of the waterside homes lining the bay.

Designing distinction

Shaftesbury came to us with an ambitious vision. To transform the core of a proposed commercial building in the Sant Marti district of Barcelona into an iconic landmark for the city’s skyline. Well-known for the annual Primavera music festival this part of town was on the map, but not for the luxuries that Shaftsbury were about to bring. The location was advantageous, neighbouring affluent districts and right on the sea front, but the proposition needed some perception-transforming distinction to attract the right type of international buyer.

Landmarks need to be seen and remembered. Creating an architectural statement needed an inspiring designer with an artistic vision. World-renowned French architect Odile Decq’s jaw-dropping striking style inspired by organic contours and her passion for the arts gave the building license to be unashamedly expressive.

Atop the 27th floor the building is coated with a red tip, that glows in the city’s skyline. We needed a name that would be equally unmissable. ‘Antares’ is the brightest star in the constellation, and the building would be become the tallest residential tower in Barcelona. The perfect match for a name that guides you through the city to the height of luxury living.

Celebrating the unexpected through identity

Nothing about Antares is expected. Its location, design and amenities are all unimaginable for this side of the city. Brought together through art and uncompromising standards, the building’s identity needed an expressive visual language that made a statement. We needed to create visual synergy between the building and what it stood for. Design excellence with a difference.

Pushing the boundaries between fashion and art, we gave the building a face that spoke about the ‘art of attraction’. Elegance and movement, evocative posturing, and unexpected additions. An ultra-fashionable campaign that dared to be different. Powered by a visual language full of allure. Selling this level of luxury needed an emotional connection. Inspiring the imagination with a proposition that speaks about the pursuit of luxury – identity, expression, authenticity and the power of imagination.