Abbey Road Cross

A striking address seen by the world.

  • Client
    Camden Borough Council
  • Location
    Camden, London
  • Deliverables
    Strategy / Branding / Design / Interactive / Marketing Suite

Developing an iconic identity guided by an infamous heritage.

Immortalised in The Beatles’ 1969 Abbey Road album cover, it’s one of the most famous streets in the world. But while the address has a certain gravitas among music aficionados, there was more to the Camden Collection’s new residential development than a famous zebra crossing. It’s the first time in decades that new private housing will be joining this location. We needed to build a brand story that gave its market something to join. An iconic identity guided by an infamous heritage.

A distinctive mark for a refined life

With such an esteemed position in the pop-culture hall of fame we couldn’t not be influenced by that iconic album cover. Playful, dynamic, eye-catching, and chic–cue a design approach that’s as unmissable as the infamous zebra crossing.

Mono stripes applied with bold simplicity. We gave the brand a sharp visual language that was easy to understand. Graphic shapes and clean typography distinctively paired with objects that told a story of style and identity.

Inviting a bold experience

Across the virtual and the physical, our identifiable mono stripes signposted the customer journey. Brought to life through graphic prints, environmental way-finding, and digital interactives, we built a user experience that blended the transactional with the experiential. A marketing suite inspired by a recording studio, hoarding signage that leads to an event space. Evocative story telling that makes you feel like you want to play this lifestyle time and time again.

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