An illustrated story about flexible space.

  • Client
  • Location
    City of London
  • Deliverables
    Branding / Design / Campaign

More than a dash

The UK’s largest commercial developer Landsec had a building in the heart of the City with a rigid reputation that needed unravelling. Once a single-minded space, the building’s future now lay in open options. Dashwood House needed a reintroduction. A story of scalable proportions that gave businesses flexible options to configure their workspace.

A visual identity layered
with options

We developed a visual narrative that opened up the space. Illustrating the difference between floor size, height, communal amenities, and the brands that would fill it. A simple language that gave Dashwood the distinction it needed to reintroduce itself into the market as a tailored workspace with a flexible fit.

Finding your fit

On the border of creativity and corporate affairs, Dashwood House’s location in Liverpool Street gave it an opportunity to get both sides working together. Landsec designed a flexible fit; Blank Canvas, Customised & MYO. Scalable for start-ups to flourish and sizeable for global organisations to establish HQs.

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