Our Approach - Sectorlight

Brands, buildings and spaces need to forge a role in the lives of their people.

We tap into the essence behind the organisation, building brand value propositions with purpose that facilitate how our audiences, live, work and consume the places we shape. Our solutions make their lives more efficient, liveable and enjoyable. A cohesive brand experience that resonates across every touchpoint.

Relevance is key in forging long-lasting partnerships, based on the intrinsic understanding of human behaviour, lifestyle and socio-cultural trends. We ask the ‘why’ to understand what our demographics and industries need from their buildings and spaces. Brands need to find a role in their people’s lives that show them how the brand can facilitate their aspirations and take care of their demands. The relevance in the lifestyle proposition must be a balance of pragmatic clarity with compelling narratives. We call this ‘the powerful partnership’.

Our expertise

Strategy

We interrogate the ‘why’ to uncover the opportunities that lie in front of us. Defining relevance with your audience, market differentiation, brand architectures and strategic frameworks that enable fluid growth.

Brand development

Branding is more than just identity and collaterals. We create, evolve and reinvigorate the brand of organisations so they can make strong, memorable partnerships with their audiences.

Design

Through crafting creative solutions we enable organisations to represent themselves in an ownable, authentic way that communicates what they do in their market. We give brands tangible assets to support their communication.

Digital

Platforms and virtual worlds built to deliver the goals of the brand. We integrate the virtual with the physical, and develop the functional with the user experience. Immersive platforms that engage, inform and delight.

“Since we engaged with Sectorlight on our flagship One Nine Elms project – Park Hyatt London River Thames Residences and River Park Tower, their team has consistently demonstrated an unparalleled level of expertise, and dedication. Taking the time to thoroughly understand the hotel brand, our vision, and unique requirements, they delivered a striking and creative campaign for both the branded residences and the independent brand of River Park Tower.”

Enna Luo, Sales and Marketing Director

“Sectorlight gets the branded Resi Sector like no other agency. They have been instrumental in place-making for two of Europe’s most successful Branded residential projects. The quality of the marketing collateral for the Mandarin Oriental’s first ever stand-alone Branded residential project is Barcelona has been World class.”

Rod Taylor

““Having worked with Sectorlight for many years now I can say their creative flair is second to none. The level of dedication from the team means you never need to worry, your project is taken care of every step of the way. It’s a pleasure to work with such a great team of client services and creatives.”

Maryline Esteves

“Sectorlight provided an excellent service in bringing to market St Edward’s flagship development 9 Millbank. One of the most successful launches in recent time with a superb level of creativity, market knowledge and multi-platform campaigns. I would recommend them when looking for an agency to push the boundaries and create outstanding brands.”

Tom Banks

Approach

Brands, buildings and spaces need to forge a role in the lives of their people.

We ask the ‘why’ to understand what our audiences need from their buildings and spaces.

Our expertise

Strategy

Brand development

Design

Digital

A clinic for brand relevance. What you need to stay front and centre for your audience and step ahead of the competition.

Our clients

Powerful partnerships.

It’s how we work. Taking the time to understand ambitions, challenges and working processes. We immerse ourselves in their worlds. Becoming an extension of our clients’ team, and providing leadership and insight to our projects. It’s working with people who love it as much as we do.

Powerful brands