Park Hyatt London

River Thames Residences

  • Client
    R&F Properties
  • Location
    Nine Elms, London
  • Deliverables
    Brand strategy / Identity / Website / Campaign / Film / CGIs

Pioneering Park Hyatt

Branded Residences are a burgeoning market in London, still in its infancy and traditionally located north of the River in expected locations in Mayfair and Knightsbridge. R&F’s pioneering approach in the prime residential market had already made its mark with an ambitious master-plan and launch of Thames City in newly regenerated Nine Elms. What next? Launch London’s first branded residence south of the River in a next generation prime London destination. Welcome Park Hyatt to Nine Elms.

An extraordinary everyday

The challenge for Sectorlight was to create a proposition that spoke to the regeneration and desirability of Nine Elms and Battersea river front, whilst respecting and reflecting the values and promises of the Park Hyatt brand.  Park Hyatt Riverside Residences needed a narrative that was compelling, connected and exceptionally alluring. An evocative story full of style and standard told through a feature film that showed the magnificence of living there.

A visual language that reflected the commitment to excellence Park Hyatt promises with rich colours, photography and elegant typography.A story of parts, following the everyday of two couples from sunrise and butler service to walks into the city and reinvigoration in the resident’s private amenities before an evening of refined dining in the hotels restaurant and bar. Life at Park Hyatt Riverside Residences promises an extraordinary everyday.

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