Atlantis The Royal

Telling an enchanting story

  • Client
  • Location
    The Palm, Dubai
  • Deliverables
    Strategy / Branding / Campaign / Visualisation / Interactive

Telling an enchanting story

On the crescent of The Palm, Dubai, next to the luxurious Atlantis Resort, stand the iconic Royal Atlantis Residences. The first permanent residences to be built on Dubai’s man-made marvel, crafted by some of the most sought-after architects, designers, and craftspeople in the world. These exquisite residences needed a campaign that would tell the story of the Atlantis experience to a ultra-high-net-worth global audience — not just as investments, but as homes.

Crafting an experience through art

A collaborative master-piece projecting itself out into Dubai, The Royal Atlantis was created to make a statement that changed the landscape of Duabi’s seafront. How it was brought to market required an equally exceptional experience. We worked with artists and crafts-people to create a bespoke visual language that revealed the magic of the resort lay er by exceptional layer.

We collaborated with award-winning textile artist and designer Helen Amy Murray to create a series of elegantly intricate illustrated patterns and shapes which we applied to the covers of the sales collateral. Materials, textures, and patterns were inspired by Sybille de Margerie’s interior design. Brochures presented in silk wrapped boxes, ribbons used to sign post the content for the viewer to discover floorpans and specifications. The attention to detail considered at every touch-point.

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