Rockwell have quickly built a reputation as a developer that focuses on the detail, intrinsically involved at every stage of the process delivering design, in-house construction and the marketing of their mixed-use developments. Their way of doing things needed a proposition to match their mindset.
Through a series of brand workshops and stakeholder conversations a joined up mindset driving the business became apparent. Rockwell’s commitment in delivering mixed-use spaces that transformed the way people used them by focusing in on the detail at every stage of the process. A way to build with purpose, and passion, with a clear vision for the future. Creating landmark multi-use developments, with expertise spanning land acquisition, planning, development management and construction. Rockwell wanted to move past the ordinary.
Rockwell’s commitment ‘not to do ordinary’ translated into their new identity. A bold visual language that made a statement with through a tone that was arresting.
We gave them a striking new face, injecting character that drew on their ambitious personality. Typography with variable weights, colour with a pop, and a clean design that gave them space to showcase the impressive spaces they create.
