Raffles

Treasure the exquisite

  • Client
    Red Sea Global
  • Location
    Saudi Arabia
  • Deliverables
    Brand strategy / Visual identity / Photoshoot / Brochure / Factsheet / Floorplans

Beyond the ordinary

Translate Raffles’ legendary brand to a stunning new location, telling an enchanting story in the Red Sea. Layering up island living to go beyond the ordinary, weaving the brand into the magic of an island lifestyle in a way that differentiates it from other luxury residences in the locale. Acting as custodian to the Raffles legacy, its signature blend of British etiquette, tropical splendour, and Asian grace. Enticing the audience into it’s promise that once experienced, you long to return, as family.

A distinct identity

After immersing ourselves in the rich heritage of the brand and its guidelines we defined key USPs that matched the island location with a distinct Raffles identity. Our strategy drew out effortless grace and a touch of nostalgia, returning a feeling of old world glamour to travel. That was woven into a story delighting in the magnificence of the island, with an unapologetically charming style. A photo shoot that captures the unforgettable feeling of sharing exquisite moments, across generations. A visual identity that references Raffles’ attention to detail and this new location’s inspiring architecture, unveiling an art of discovery that reaches new heights of luxury.

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