AL AIN Holding, established, successful, purpose unknown. Mis-represented but a position focused on investment. The organisation needed a powerful story to propel its potential. Attuned. Nurturing. Transcendent. It was time for to bring together the DNA of a business in to a market position that went beyond.
From the name up, the business needed re-modelling, introducing ALAIN as a progressive regional developer with an international pedigree. A tone of approachable authority, vision, and ambition.
At the heart of the identity needed to be a mark of excellence. A symbolising to ALAIN that commits to a standard. Timeless aesthetics evolved the visual language into a precise existence, clean lines and geometric typography reigniting a signature for the brand. The seal of approval came in the dynamism of the A, found in the centre of the name, giving the business a signature to sign off on the standards they create their places to.
A refreshed manifesto to go beyond the standard leads how ALAIN expresses itself. Human, distinct, joined-up. A new world for the brand to exist in, built on the fundamentals that have established. Imagery that compels, through conscious connections. A narrative that doesn’t just raise expectations – but reveal what lies beyond them.
