To develop a collection of assets to launch Rosewood’s first branded residence in the GCC, supporting its vision to be the ultimate leader in luxury lifestyle. Transforming the island experience through a Rosewood lens. Maximising its prominent location in an exclusive archipelago. Balancing pristine and innovative architecture with an enriching connection to place, that inspires discovery.
Aligning our creative with Rosewood’s core values and ambitions, we arrived at an expansive yet grounded direction for the residences. Lifestyle driven, with superlatively personalised experiences and laid back connections highlighted by photography. Natural seclusion and barefoot luxury captured by a pared back tactility and texture. The visual identity combined this feeling with inspiration drawn from the renowned architect, Foster + Partners’ forms. Brought together to form journey of memorable moments.