Why you need the experience
At Eurochams recent Rose of branded residences forum in Phnom Penh, our Group CEO Richard Stevens, talked about what it means to sell through a brand experience. touching on what’s a must, the pitfalls if you get it wrong and the impact of powerful, compelling marketing campaigns.
Packaged up in five top tips for the audience to get inspired by. Here’s a glimpse of what Richard shared.
– It’s a trio of synergies: Developer, brand and location need to be aligned on their vision, design and experience
– Build trust and permanence with your audience: find the relevance, assure with reputation, communicate the long-stay investment benefits
– Transact through identity: Create a sense of belonging. Build a world for your audience they value, loaded with their character, and benefits.
– Invest in the connection: Branded Residences demands a premium, your audience demands a standard of brand consumption. Invest in your marketing. Think of the customer journey and a branded experience.
“Developers should co-create, not just badge buildings”
“Localisation is not a compromise, it’s a necessity”
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