Event
Living well in luxury property
How wellness has redefined the luxury property industry, the challenges to our sector and what the future holds
The Luxury Property Forum sought our input on their latest thought leadership report on a subject that’s come to dominate the top end of the residential and hospitality market.
“Wellness is a buzzword now, so it’s become a boilerplate offer: A gym, a pool, a spa. These are basic building blocks. Now that’s a given you have to go beyond that and make them unique to the brand, the location. You have to give them a story that evokes a lifestyle that’s only possible here.
Evolving the storytelling, the specificity, the unique offer is going to differentiate one location from another. That’s what’s going to stand out in a sea of same. A holistic audience experience that’s instantly ownable, which tells a story of its place and turns heads. We’re seeing a growth in slower, more intentional brand stories and rituals. From our perspective as a marketing agency, telling deeper, more deliberate stories is a great opportunity to showcase what our clients offer.”
Richard Stevens – Sectorlight Group CEO
Read the full report now on LPF Insider.
