An old gin factory, Seven Dials warehouse was refurbished and redeveloped by Schroders. The vibrancy of the area and its history influenced the overall design of the retail and commercial marketing material.
From the use of stencil type, reminiscent of graffiti, to the red/orange brand colour palette and rich local amenities photography - the collateral aimed to capture the energy and atmosphere of Covent Garden.
This brochure promoted the retail space, building on the success of the commercial marketing which resulted in the space being let for the highest rental achieved in Covent Garden.