The redevelopment of the Lower Precinct in Coventry completely transformed a neglected section of the city into a highly successful shopping centre.
We created a new name and retail marketing strategy based around the theme 'Coventry's retail renaissance'. Particularly vibrant and colourful creative work refreshed and reinvigorated perceptions.
The brief also required the delivery of all leasing communication materials, on-site wayfinding and signage and online marketing.