Set in the heart of the old hat-making district in Manchester, Milliners Wharf was well positioned to take advantage of East Manchester's regeneration. The branding and creative work produced reflected the modern and 'quirky' aspect of the development and the vibrancy of the area.
The hat visuals delivered substantial impact on hoardings and in ads and brochures and also featured in a catwalk launch fashion show.
The online strategy included advertising, SEO, PR, SMS, emails and the website.