An old gin factory, Seven Dials warehouse was refurbished and
redeveloped by Schroders. The vibrancy of the area and its history
influenced the overall design of the retail and commercial
marketing material. From the use of stencil type, reminiscent
of graffiti, to the red/orange brand colour palette and rich local
amenities
photography, the collateral aimed to capture the energy and
atmosphere of Covent Garden.This brochure promoted the retail
space, building on the success of the commercial marketing
which resulted in the space being let for the highest
rental achieved in Covent Garden.