Refurbished offices in the heart of Soho, with an evocative name - Film House. This lent itself extraordinarily well to a campaign where we could 'have some fun'.
As part of the 'movie' theme, we created and developed a DVD using personnel from the two retained agents, Edward Charles & Partners and DTZ, as 'actors' in the 1950's spoof film of 'agents'.
A tactical email campaign started with only 5 videos emailed out which were then forwarded on and on, its reach multiplied and is still going!