The redevelopment of Snowhill offered a real brand opportunity to create a cultural bridge for the scheme, strategically located between the Jewellery Quarter of Birmingham and the existing city centre. Sectorlight introduced Futurecity to the marketing strategy to assist in the development of a cultural programme and international arts competition for the creation of the public realm.
"Snowhill will become a high profile, unique and easily recognisable feature of Birmingham supported by a menu of cultural outputs and high quality public realm offered as part of the Snowhill business district. It will join and enrich the strong cultural offer of the city."- Mark Davy, Futurecity